Their site will explain the process better than I, but to make a long story short on the charity, Lego enthusiasts build unique one-of-a-kind models that other Lego enthusiasts buy, and all the money goes to coordinators buying Lego that is donated to Toys-for-tots, to be distributed to under-privileged children. Last year, donations reached more than $9,000, and stacks of sets went to children in USA, Croatia, and Chile. Fans support fans and give to the next generation of fans in the process. It's a wonderful charity, and I participated last year with much satisfaction. I stepped my game up significantly in hopes of raising more funds this year, but we'll see how that goes.
Regardless of the money my work generates, I have to admit to you that I have not felt this full in my spirit in some time. I have savored the opportunity to use my creativity in conjunction with my enjoyment of Lego in an event in which I know the endgame will benefit others--others for whom Lego is most intended. These ideas of giving, community, and benefitting others are truly close to my heart's desire, and I feel immensely blessed to be in a position to build for the event this year, and I look forward to seeing how the community rises to give!